How WhatsApp Business API helps in Ecommerce?


In this blog post, you will learn How WhatsApp Business API helps in Ecommerce?

How WhatsApp Business API helps in Ecommerce?

Introduction of WhatsApp API and E-commerce business

WhatsApp and Ecommerce are two popular platforms in today’s world. While WhatsApp is a communication platform, Ecommerce is an online business platform. Both platforms are highly popular among users.

WhatsApp is the best communication platform with a large user base, and many people use it for professional purposes. It offers various features for making conversations more effective, and its user interface is designed for a user-friendly experience.

On the other hand, Ecommerce is an online platform that allows users to buy and sell anything online. It is not limited to just buying and selling, as there are four different types of Ecommerce, which are:

  •         Business to Business
  •         Business to Customers
  •         Customer to Business
  •         Customer to Customer

What are the benefits of WhatsApp business API in Ecommerce

WhatsApp is a highly beneficial platform for businesses, especially when using the WhatsApp Business API which offers more advanced features than the regular version. Using WhatsApp can provide numerous advantages for an E-commerce business, and with the integration of WhatsApp chatbot features, the benefits are even greater. Let’s now take a look at the most effective ways of utilizing the WhatsApp Business API in E-commerce.

WhatsApp Business API helps in Promotion

The WhatsApp Business API serves as a dedicated WhatsApp account for businesses and offers numerous features for promoting and developing businesses. In the case of an E-commerce website or business, theWhatsApp Business API acts as both a customer support and promotional platform. With regards to promotion, businesses can advertise their products through status updates, add buttons in Facebook and Instagram ads, and send bulk messages through WhatsApp broadcast using theWhatsApp Business API. The API provides more than 100,000 messages in a day based on the tier.

product showcase and catalogue in WhatsApp business API

WhatsApp Business API allows businesses to showcase their catalogue and products on their WhatsApp business profile, making it easier for customers to find and learn about their offerings. By adding contact details and business information, including social media and web links, businesses can also provide a comprehensive overview of their brand and make it easier for potential customers to get in touch.

Helps to make good rapport with customers

The integration of WhatsApp buttons on websites is made possible by WhatsApp API. By clicking on the button, customers are redirected to their WhatsApp accounts, allowing them to easily send messages or inquiries. This feature helps in building trust between the business and the customers, and also enables post-sales customer support through WhatsApp.

Provides 24/7 chat assistant

WhatsApp business API offers 24/7 chat assistant support through the use of WhatsApp chatbots, making it a valuable feature for all types of businesses, including e-commerce. The chatbot can handle most customer issues and queries on its own, as it is preloaded with frequently asked questions and solutions. This feature ensures that customer support is always available, making it an indispensable tool for any business.

Delivery status update

Sending automated delivery status updates or reminders to customers after they have placed an order on the website is a great way to keep them informed and updated about the delivery process. This helps customers to stay aware of their order status and delivery date.

Sending flash notification

WhatsApp business API can be utilized to send flash notifications to customers when a new product is added or launched in an E-commerce website, which can encourage them to consider purchasing the product. 


WhatsApp Business API is a valuable tool for most businesses, especially in the E-commerce sector. It offers various features that help in promoting and developing businesses. However, WhatsApp API is not a free service, and it can be purchased from API providers. With numerous companies offering the best WhatsApp Business API, it’s essential to select a reliable and efficient provider like Nettyfish Solution. Nettyfish Solution offers top-notch WhatsApp API services that include an automatic chatbot, 24/7 customer support, and post-purchase assistance. You can contact Nettyfish for an API demo or purchase.