What is Service Implicite SMS Explicite SMS Transactional SMS Promotional SMS in DLT
As per the TRAI Guidelines of 2023, the DLT Template is done to curb the problem of unwanted SMS and protect customers from fraudulent practices.
Service Implicit SMS
Used to send non-marketing messages like OTPs, informational messages, booking and order alerts to your registered customers.
Send to all numbers including DND
Send 24/7 without any restrictions
Sender ID (Header) only has 6 - Alphabetic Characters
Headers must reflect in your business nameHeaders must reflect in your business name
Promotional SMS
Used to send offers, discounts, or promotions. The messages may or may not be requested by the recipients
Cannot be sent to DND Numbers
Can be sent only between 10 AM to 9 PM
Sender ID (Header) only has 6 - digit numeric
Header must be registered and approved by DLT platform
Transactional SMS
Used only by Banks/financial institutions to send OTPs and alerts.
Can be sent to all customers relative to your business.
Can be sent 24/7 with no time restriction
Sender ID (Header) only has 6 - Alphabetic Characters
Header name should represent the Bank name
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