How to build trust with a customer using SMS marketing?

  • SMS

In this blog post, you will learn How to build trust with a customer using SMS marketing?

How to build trust with a customer using SMS marketing?

Introduction of SMS marketing

SMS marketing is a versatile tool that can be used to send promotional messages for businesses, services, events, and more. There are two types of SMS campaigns in SMS marketing – promotional and transactional. Promotional SMS is used for marketing and branding purposes and also for taking care of customers through messages. While the audience can see the message within a few minutes, it is uncertain whether they have read it or not. This is where Smart SMS URL comes in handy as it helps in tracking the clicks and delivery status of the messages.

Gain customer trust by using SMS marketing

Building customer trust can be achieved through Bulk SMS marketing, which allows businesses to reach a large audience. By using the appropriate Bulk SMS campaign, businesses can earn more trust from their customers. Let’s explore some tips for gaining customer trust through Bulk SMS marketing.

Interesting content

To make SMS marketing more effective, it is advisable to use interesting and captivating content that resonates with the season or the customer’s mindset. The content should be concise and impactful, using magical words instead of technical jargon to attract and build customer trust. Additionally, sending jokes or other lighthearted content can keep customers engaged and eager to receive future messages.

On Perfect Time

To avoid irritating customers and having messages blocked, it is essential to choose the right timing for SMS marketing campaigns. Avoid sending messages during office hours or in the early morning, as this may create more frustration for the reader. By selecting the optimal time, businesses can increase the chances of their messages being read and positively received by customers.

Promote with offers and discounts

Marketing a product or business involves promoting it to potential customers. However, the most effective form of marketing is one that promotes the product with offers and discounts. Customers often expect businesses to provide these incentives, and offering them can build trust and loyalty to the brand. By providing special deals, businesses can attract and retain customers more effectively.

wish your customers special days

Expressing well wishes to customers on special occasions such as birthdays, weddings, or anniversaries can greatly contribute to building trust. These moments are an opportunity to connect with customers and make them feel appreciated, leaving a positive impression on them that can increase their loyalty to the brand.

Quick replies for customers

It is essential to be responsive when running a campaign. If a customer has any questions or concerns in response to your SMS, make sure to reply promptly. Avoid making the customer wait for your response.

Send Reminders and Alerts

Sending alerts and reminders to customers before delivery or appointments is crucial to maintaining trust. Flash notifications can be used to remind customers of upcoming appointments or deliveries, which can increase their satisfaction with the brand and build trust.

Accept feedback

Receiving feedback from customers can be a great motivator for businesses. It is important to be open to feedback, even if it is negative, and avoid becoming defensive or argumentative. Instead, focus on making improvements and developing the business based on customer input.


Previously, we touched upon the importance of SMS marketing in building customer loyalty. It is crucial to select a reliable SMS provider that offers high delivery rates and excellent customer support. Nettyfish is a leading Bulk SMS service provider in India, ranked among the top 5 companies in the field and the number one service provider in Tamil Nadu. Consider reaching out to Nettyfish for superior service.