How Google Ads work?
Google Ads funtions under a pay-per-click (PPC) model. That means agents pick out a specific keyword on Google and make a proposal on the keyword, participating with others also proposing the keyword.
The proposal you make are “maximum proposals” or the topmost you’re inclined to pay for an Ad.
Set a Flexible advertising budget
- Cost-per-click (CPC). Amount payable when a user clicks on your ad
- Cost-per-mille (CPM). Amount payable per 1000 ad impressions
- Cost-per-engagement (CPE)
- Amount payable when a user performs a specific action on your ad (signs up for a list, watch a video, etc)