SMS Content Template Registration on DLT Platform

SMS Template Registration – As per TRAI Rules and Regulation, the Next step in the DLT process is to register every SMS Content template in the DLT Portal.
 
SMS will be delivered only if the content Template is approved on the DLT Portal.
 
Every Content Template that is being registered by a Principal Entity should contain ‘Brand Name(s)’ (Complete business name/brand name/trademark) in the content field.
 
If you are a new entity and register for the first time, learn more about DLT Registration.

What is – Promotional & Transaction?

Messages which are purely promotional send to all the prospects in the database by an Entity basis on their preferences. Ex: Dear Customer Order Online & Get 2 Regular Domino’s pizzas for just ₹99 each. Order Now. Get additional Cashback upto ₹100* with payment via Digital Wallet Partners. Order Now! Chicken Golden Delight. Midnight Delivery. Peppy Paneer. Choco Lava Cake. Deluxe Veggie.

All kinds of Promotional messages.

O – Others- Includes Transactional, Service Implicit, and Service Explicit messages.

(Transactional – Essential messages related to the transaction. Ex: (OTP Message) Dear Customer Pay JUST Rs 1000* pm & get Rs 97,333 for 120 months or pay out of Rs 2,00,00,000 With LIC*(Life Insurance Cover) For Your Family. http://www.com YOU can win Rs 60,000 in Fantasy Hockey use code 542321. Install Qureka Pro app now to WIN Click – http://www.comService Implicit – Service messages that are ought to be sent basis on the business relationship with the customer. Ex: Service Alert Messages

Service Explicit – Service messages that are sent by the Entity are promotional but send with prior consent. Ex: New offers for the Entity )

Template Valuations

Do's for Templates

Don't for Templates

For Your Attention

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